Listen to Elise, a freshly graduated student who has already started teaching, as she explains the rise and fall of her biscuits business. Started while she was still an Apprentice, she leveraged her working environment to test the products and launch her brand on a very strategic positioning. Despite superb marketing efforts and promising sales, the Covid crisis led her and her team to drop the project. But don't you worry, she's far from done. An inspiring message on the importance of letting go, and the mindset one needs to have to be a successful entrepreneur.